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How We Think
As a small business ourselves, we understand the importance of intelligent advertising – meeting each of your strategic objectives without crushing your budget.

In order to build a successful brand, you MUST offer something different. Something the audience has not seen before. It doesn’t always have to be product. It could be price, quantity, quality, or service – but it better be unique.

After determining your USP (unique selling proposition), we then help you understand how your product or service will influence your targets head, heart, and gut.

Each campaign is examined on how it will affect your target audience strategically, emotionally, and physically. Is your product a solution to their problem? Is it going to tug at their heartstrings, compelling them to act? Is it going to hit them right between the eyes – with the power to influence an impulse purchase decision?

When you clearly see your target’s needs, they will begin to see you. This is where an advertising campaign lives and where SBM begins.